When beacon technology was invented, marketing was the first sector to test these devices and to implement in-store marketing. However, many marketers are still facing many challenges. Even though beacons came with great deal of disruptive potential to connect the physical and digital worlds, it’s very important for you as a marketer to think strategically when implementing beacon marketing programs. If you rush your way through, you will probably face the following challenges.

  1. Deployment challenges

Having to consider so many factors before you deploy beacons is one of the challenges you will probably face. Rushing into deploying beacons before considering all the important factors might lead to interference. Before you deploy beacons, you should consider a number of factors. For instance, you must decide on the number of beacons you need to deploy and where so that you can optimize the alignment of multiple beacons.

  1. Beacon maintenance

Beacons themselves are not costly as a marketing tool. However, managing a multiple beacons is always a challenge to many people. If you are going to deploy beacons in all your stores across one or multiple countries then you should learn and be ready to manage your beacons. One of the most common challenges you will probably face when it comes to managing beacons is figuring out when a particular beacon has stopped working and needs a replacement. Because beacons themselves don’t have network connection, it’s important that you monitor them through a centralized system.

  1. Specification wars between Apple and Google

Specification wars between Apple and Google is one of the concerns in beacon marketing. Apple with the iBeacon and Google with the Eddystone. The fact that these two giants continue to develop their own specifications is raising concern among many brands. From the look of things, it’s like the market is going to have beacons that work only with Android devices, and iBeacons that work only with iOS products iOS. If this happens then it will pose a real challenge because it would then mean that there would not be a central and open standard. This will therefore require your business develop Mobile Apps that for both Android and iOS, and still purchase, install and manage beacons, which will be able to support each platform.

A neutral solution that will let you cater for to both Google’s Amdroid and Apple’s iOS Android audience with just a single app will be the best solution for this challenge. With beacons that support both the iBeacon and AltBeacon specification fully, you will be able to deliver great proximity experiences to all your customers irrespective of the mobile devices.


Importance of technology in real estate marketing

Recently, it was found out that about ninety-two percent of clients will surf the internet to find homes and fifty percent of the house search are from a mobile phone. Technology is useful to realtors today than ever in such a way it has not be seen in the history of the mankind.

How the ways technology are has impacted real estate

  • Enables timeliness: timeliness is a vital part of West Vancouver realtors. A lot of communication with the customers are via text messages, which bring about sixty-two percent response rate. When customers send a message, and the agent or dealers are totally unaware of it is destroy his business. Technology makes you send vital and needed information to customers Images and video can send to the client with even taken them to the house.
  • Technology takes your business where you can’t reach: technology is the tool for advancement and the progress of the firm to places where the realtor cannot reach. Your images can quickly circulate. The traffic that storms your website. Other people who are not in that location will be able to see the quality of the house you upload and then potentials customers can buy them. Distance barrier is no barrier with Burnaby real estate
  • It improves value for customers: customer service is crucial. One of the greatest problems is that realtor often forgets their clients. This issue is now solved through technology easily. Realtors can now send autoresponder mail to customers; they can easily be called to keep tabs on them. Excellent communication with clients can help broker to sell more house to subsequent buyers.
  • Technology makes better sales possible: high-quality images and video coverage of a property can convince a buyer well Most times when clients see the quality of the pictures, or they enjoyed watching the video tour which shows the impressive amenities of the in and out of the building, buyer are left with no choice but to buy. If you are worried about your client reducing the price of the property, why not try technology in the aspect of sales.
  • You can quickly receive feedback from your clients: a realtor you need feedback, with a proper communication link with your customers. This will enable you to gather comments and vital information about a property. Also from your website and social media platforms you can also get quality feedback too. These observations are necessary for the growth of your business.